Talents

Responsibilities

• Develop and own the organization's marketing strategy, focusing on innovative approaches to drive growth for our early ecosystem.
• Lead brand development to increase awareness and establish a differentiated creative direction within the crypto industry.
• Build and optimize distribution channels, including events, social media, and content platforms, to effectively reach our target audience.
• Manage and grow a high-performing marketing team, nurturing talent and skills specific to crypto marketing.
• Work with the Content Lead to create and execute a content strategy that aligns with our brand and supports our crypto-focused marketing goals.
• Assist in developing go-to-market strategies for token launches, ecosystem initiatives, and partnership announcements.
• Cultivate a vibrant community of users, developers, and stakeholders.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts, continuously refining strategies based on insights and data.

Qualifications

• Proven experience in a senior marketing role within the crypto/Web3 industry, ideally with a focus on community-centric technologies such as public blockchain infrastructure.
• Demonstrated understanding of how to effectively engage with crypto-native audiences.
• Experience leading and managing teams to execute cross-functional marketing initiatives.
• Strong strategic thinking and creative skills, with a track record of developing and implementing marketing campaigns that drive user adoption and ecosystem growth.
• Experience using digital marketing tools and analytics.
• Excellent communication and copywriting skills.

Nice to have

• Experience working in a company that has successfully launched a token.
• Background in developing educational content and thought leadership pieces within the crypto or blockchain industry.
• Experience leading and managing teams to execute cross-functional marketing initiatives.
• Terminally online.
  
  

Benefits